Rafa Superfoods

You shouldn’t have to play detective to find out who’s behind your pet’s food. Most brands don’t make their own products — they outsource to third-party factories and keep that information to themselves.

At Rafa:

We proudly make our own food. No mystery factories, no third-party secrets. Everything is crafted by Freeze Dry Biotech Pty Ltd, who runs our own facility in Sydney, Australia. We don’t just put our name on the bag — we’re hands-on from raw meat to final pack.

“Packed in Australia” doesn’t mean it’s made here. And “Made for Brand X” usually means someone else did the hard work — somewhere.

At Rafa:

Every Rafa product is freeze-dried and packed in our own human-grade facility in Sydney. That means we control the process, the quality, and the cleanliness — from start to finish.

Pet food shouldn’t be a mystery. You deserve to know exactly what’s gone into it — and what it’s been through.

At Rafa:

We start with fresh, human-grade meats and seafood, then trim and portion them with care — no additives, no fillers. From there, we use gentle freeze-drying to remove moisture over 15–48 hours, depending on the ingredients. This slow, low-temp process preserves nutrients, flavour, and texture without cooking or chemicals.

What you get is real food — just lighter, shelf-stable, and naturally delicious.

Vague ingredient names like “animal by-products,” “meat meal,” or “animal fat” aren’t good enough. You deserve to know what species the meat comes from, what part of the animal is used, and whether the ingredient is fit for human consumption.

At Rafa:

We use 100% human-grade ingredients. That means every meat, seafood, or veggie is something we’d happily eat ourselves — and you’ll always see the exact ingredient listed (e.g., “Australian Chicken Breast” not “poultry”). No fillers, no mystery powders, no guesswork.

How pet food is processed matters just as much as what’s in it. High heat, overcooking, and extrusion can destroy nutrients — but you’ll rarely see those details on a label.

At Rafa:

We use a gentle, low-temperature freeze-drying process that locks in nutrients, taste, and texture — without the need for preservatives or additives. We believe in food that stays as close to nature as possible, and we’ll always tell you how it’s made.

Pet food labels are often designed to look good, not to inform. Between misleading images, tiny fonts, and marketing jargon, they leave pet owners guessing.

At Rafa:

What you see is what you get. We use clear, honest labels in plain language. If it says "Beef Steak," you can trust it’s 100% freeze-dried Australian beef — nothing else. We don’t use artificial flavours or fake food photos. Just real food, clearly labeled.

Pet food recalls happen more often than you think — but many brands quietly sweep them under the rug. You deserve to know if something’s gone wrong, and what actions have been taken to make it right.

At Rafa:

Every pack is batch-coded and fully traceable. We follow strict internal quality checks and are moving toward third-party certifications like HACCP. If there’s ever a concern, we commit to full transparency and proactive communication.

Too many brands dodge hard questions or hide behind call centres. If you ask where their chicken comes from or who makes their food — you deserve a real answer, not a vague reply.

At Rafa:

You can email, call, or message us anytime. We’re here to chat ingredients, processes, or your pet’s unique needs. We welcome curious pet parents — because transparency isn’t just a policy. It’s our promise.